At the recent 2018 EuRA conference, the panel session “DSP Darwinism: The Need for DSPs to Embrace Technology” drew as much excitement as the magical location of Dubrovnik itself. The panel, moderated by Kendra Mirasol, President of IOR Global Services, consisted of Simon Johnston, Icon Relocation, Kay Kutt, Asian Tigers Mobility and Raman Narula, Formula Group India.

What’s The Big Idea?

“Branding is not just about things looking pretty, picking nice colours, and slapping a logo on top. Branding is about your “big idea” – the fundamental idea behind everything your business is and does – and how you convey that idea to your customers.”

The reason we picked this subject was to try and ascertain the climate for Airbnb and other such providers in the mobility marketplace and to discuss whether it’s possible, from a providers standpoint, to embrace and utilise them?

The response was generally receptive as one would expect, and why not? The Airbnb platform is incredibly user friendly, customer feedback is overwhelmingly positive and it affords a wide range of options and costs.