Three years in preparation and then it’s gone in a flash. For some reason all of us on the team felt the Munich conference just flew by.
Saudi Arabia recently opened their borders to the public for tourism - a huge step for the Kingdom. Aligned with King Salman’s Vision 2030 strategy to diversify the Kingdom’s economy away from oil. The introduction of the tourist visa will increase tourism revenue and expectations to boost international and domestic visits to 100 million a year by 2030.
The old English phrase “Out with the Old and in with the New”, in its literal sense means “Moving forward” and that was one of the big takeaways for me at our conference in Munich this year.