July 04th, 2019

President's Letter - Michele Bramstoft

Michele Bramstoft

Dear Fellow EuRA Members,

Still revelling in the high spirit of our marvellous Munich conference, I realise how thankful I am to be part of the EuRA family and how far we have come as leaders in the relocation realm. At my first conference in Prague, I had little idea about the amount of preparation and planning that goes into a positively perfect conference production. Participation on the EuRA Executive Group board has enlightened me since and I feel that EuRA’s success is directly related to our CEO & COO, Tad Zurlinden and Dom Tidey, respectively. Their vision, passion, courage, commitment to excellence, generosity, and consistency, is what I believe keeps the EuRA family a tightly knit community tuned into continued growth – personally, professionally, and collectively. I am also grateful for my EuRA Executive predecessors whose commitment to our happy family has also helped shape EuRA into its present state of nirvana!  

It’s with tremendous pride and honour that I address my EuRA family as the incoming EuRA President 2019. And I would like to take this public opportunity to thank my fellow EuRA Executive Board members for their confidence, and for empowering me to fill this role.

A famous German physicist once said: 

“Never give up on what you really want to do. 

The person with big dreams is more powerful than one with all the facts.”

Would you agree with Professor Einstein?

There is something that I really want to do in Denmark, and it has been my focus for a few years now. I’m convinced that this goal, or vision, or dream, whatever you want to call it, is important to our industry. That is why I made my ‘big dream’, a EuRA 2020 vision. It evolved from a recurring situation that may ring a beckoning bell in your head:

You meet someone new and they ask you what you do, and when you tell them, they are unabashedly unaware that our incredible industry even exists.

  • Why does this happen? What if their reaction was: 

“Oh yes, relocation!! You are the people that move the people that move the world!!”

  • How would THAT make you feel?!

What if more people knew about our industry/our services & our products? 

  • What would that look like? 

What would it take to make our industry as well-known as say the IT or entertainment industry? 

My vision for EuRA 2020 can be summed up in 3 words: 


Our industry is passionate about people and it’s up to us to spread the word and:


Your ideas are key to growing our industry and your input is welcome. Let’s brainstorm! Please, send your ideas to:



On behalf of the EuRA Executive Board, I thank you in advance and look forward to reading/hearing your ideas!

Kind Regards/ Venlig Hilsen,


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