You are Your Brand
Susie Goodall - BGRS
What’s The Big Idea?
“Branding is not just about things looking pretty, picking nice colours, and slapping a logo on top. Branding is about your “big idea” – the fundamental idea behind everything your business is and does – and how you convey that idea to your customers.”
In her session on branding for small and mid-sized businesses, Susie Goodall shared some of the key principles of branding, including getting started, avoiding common mistakes, and making sure you stand out from the crowd. With standing room only, this session was very well-attended by a broad cross-section of our industry, including many business owners who are considering how to proceed with this all-important step of improving the outward face of their company.
Susie Goodall is the owner of her own business, Susie Designing Things, which provides design and consulting services to smaller companies like many of those attending the conference. Having been in the relocation industry herself for over 13 years, Susie gave a snapshot of how the industry currently looks from a branding perspective and how much opportunity there is for businesses to make their company more appealing to their customers, keeping them ahead of their competition. Her advice: Don’t follow the crowd - the relocation industry is full of dark blues and globe logos - being different and putting real thought behind your brand will set you apart.
In this session, attendees were given a basic framework, supported by lots of real examples from brands we see around us everyday, and some practical tips and resources for developing their own brand, including where to start, how to choose a colour palette and font, how to develop a brand’s personality, and how to choose the right images to connect with your customers.
After an information-packed hour-long session, Susie’s closing advice for the audience was above all to have fun and enjoy the process of developing a brand identity that truly reflects the fundamental idea behind their business and makes them smile with pride.
To talk to Susie about design or consulting for your business, contact
hello@susiedesigningthings.com
or go to her website: